Who we are

For over 15 years, this Hello Purpose team has worked together, merging entertainment, strategy, storytelling, and sustainability to deliver meaningful impact.

Some purpose-first and sustainability consultants know the world of social impact. Some are expert marketers. Some are great storytellers. The founders of Hello Purpose are all three—and our vast experience and extraordinary results demonstrate we’re more than the sum of our parts. So are you.

OUR EXPERIENCE

Amplifying Impact: Campaigns that resonate and inspire

We've crafted thoughtful, heartfelt, purposeful campaigns for Disney and other major brands. Through collaborative partnerships, we make sure that the most powerful, meaningful stories break through and deeply connect with your audience and stakeholders. Our expertise will help promote your work and your why.

Deanna Kent

Founder | VP, Communications

With over a decade of experience at Disney, Deanna honed her expertise in collaboration, innovation, and creating immersive, connected engagement strategies. Her career spans purpose-first games, climate-focused initiatives, and health tech solutions, combining creativity, strategy, and impact to inspire action and build authentic connections. A published author with a deep passion for storytelling, she thrives on crafting narratives that resonate with kids, families, and global audiences. Through her love for collaboration and ability to transform values into vibrant, actionable communications, Deanna is redefining how organizations connect with the world and champion a better future.

Nicole Rustad

Advisor, ESG and Sustainability

With a proven track record in driving impactful, multi-faceted sustainability and business strategies, Nicole Rustad transforms ESG, net-zero, and philanthropic aspirations into actionable plans that deliver measurable impact and profit. Nicole led global citizenship for Club Penguin and Corporate Citizenship for Disney’s tech division, where she spearheaded initiatives that contributed over $25 million to charities worldwide, supporting environment, conservation, health, education and community development. She is passionate about creating engaging, award-winning programs and campaigns that align business objectives with social and environmental good, creating meaningful change for people and the planet.

Nick Clements

Founder | VP, Brand & Marketing

Nick Clements brings 25 years of visionary leadership to purpose-driven brand development and marketing strategy. At Disney, he scaled Club Penguin into a global community with over 300 million users, redefining how people and brands connect to create positive social impact. He’s led bold campaigns like New Zealand’s S.A.F.E., which ignited global conversations around ethical consumerism and reshaped public awareness. Most recently, his brand and marketing work with the play-to-plant mobile EverForest game blended storytelling and strategy to turn play into real-world environmental action, from planting trees to fostering sustainable habits. Nick’s work bridges creativity, strategy, and purpose—driving innovation that not only inspires but delivers meaningful, measurable change and lasting impact.

Let’s meet

From high-level strategy to hands-on work with your team, we’re excited to explore what you need. Let’s meet and harness the power of your purpose.