EverForest: A play-to-plant mobile game
EverForest is a purpose-first play-to-plant mobile game created by Carbon Counts. It blends the excitement of casual gaming with real-world environmental impact.
PURPOSE:
Use the power of play to re-green the world
EverForest aims to empower millions of mobile gamers to plant real trees and grow healthy ecosystems.
100 million trees by 2030
Players restore the EverForest in-game and plant trees and grow ecosystems in the real world through trusted and vetted tree-planting partners, including Earthlungs Foundation in Kenya. Using collecting, merging, and achievement mechanics, players befriend animals and complete their missions. Their play earns Real Tree Points, which can be used to plant real trees, which are visualized in the My Real EverForest section of the game. Planting trees in the EverForest means planting trees, restoring ecosystems, reducing habitat loss, and supporting local communities in the Real World.
Integrating real-world action into the gaming experience makes EverForest more than just entertainment—it’s a powerful tool for social change, promoting collective environmental responsibility one tree at a time.
Our role in EverForest by Carbon Counts
At Carbon Counts, Nicole, Deanna, and Nick each play pivotal roles in driving success.
Nicole oversaw the sustainability and partnerships strategy, ensuring the company's environmental efforts aligned with its mission and values. She played a crucial role in vetting and selecting partners, like Earthlungs, and driving real-world environmental action into the gaming experience.
Deanna focused on the communications and product experiences, using her expertise to design and shape engaging and immersive narrative out-of-game and in-game, including character design, quest design, key brand messages, in-game eco-actions, and more.
Nick led the marketing and engagement efforts, driving awareness and participation in EverForest. He focused on strategic partnerships, outreach, and communications, connecting players' real-world impact to their real-world impact.
Their combined efforts helped Carbon Counts effectively blend entertainment with sustainability, empowering players to contribute to reforestation and environmental conservation globally.
Results
EverForest recently launched globally and is in the early stages of its growth. It shows promising potential for both player engagement and environmental impact. With its unique blend of entertainment and real-world action, the game is rapidly gaining attention from the press and players worldwide, particularly those passionate about sustainability and environmental conservation.